Another UK broadcaster turns to YouTube for TV Everywhere play

STV, based in Glasgow, Scotland, has signed a deal with YouTube that will bring more than 2,500 hours of original and archived content to the popular video hub, making the ad-supported online video available to users in the United Kingdom and overseas

The ITV-owned broadcaster will have its own STV Player channel on YouTube before the end of the summer and will make content available on a catch-up basis. It won't make ITV content available, however.

Both YouTube and STV will sell ads to run against the content. STV CEO Rob Woodward said the deal with YouTube would be a major component of the broadcaster's TV Everywhere push. Other UK broadcasters who have a catch-up presence on YouTube are Channel 4 and Five.

Matt Brittin, U.K. managing director for Google, told the Herald Scotland: "We're delighted to be teaming up with another major broadcaster that has decided to make their content available to the YouTube community. (The deal) brings viewers great STV content."

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