Cable show: Interactive ads need more time, Canoe awaits chief
At The Cable Show-otherwise known as the National Cable & Telecommunication Association's annual trade show in New Orleans, cable TV players have been discussing the value and challenges inherent in implementing interactive advertising through the industry-wide Project Canoe initiative. The project is still in it early phases, and one piece of news out of The Cable Show is that a chief executive will be named for Project Canoe on June 1. Meanwhile, the industry continues to test interactive ads, and despite broad interest, real world deployments are not likely in the short-term.
For more:
- read this story at Multichannel News
Related articles:
- The Canoe project made some progress earlier this year. Canoe report
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Comments
Posted by Mari | May 25, 2008 - 10:16pm
I interviewed a Motorola exec recently on why it's taken cable so long to do targeted and interactive advertising. Short answer - the need to go digital and the problems of back office systems integration across disparate cable systems. I'd post a link to the interview, but it doesn't look like links are accepted in this comment field.
