AT&T plays on fantasy gridiron

AT&T has integrated features of Yahoo! Sports Fantasy Football with its U-verse IPTV service's U-Bar toolbar, in what fantasy football maniacs are sure to call the best IPTV application ever invented. The new offering will allow armchair Jerry Joneses to track their teams and players--while watching all the games, of course.

It might be a no-brainer, but this service is a good example of how IPTV players can use interactivity and value-added features to engender loyalty from specific customer segments interested in certain types of content.

For more:
- check out this report at IPTV News

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