LAS VEGAS--Microsoft will place more of a marketing focus on the signature features of the devices its partners produce as well as on the connections between the mobile platform and Windows 8 and Microsoft's Xbox gaming console, according to a Windows Phone executive.
Absent from the CTIA Wireless 2013 conference here this week were the big, company-sponsored product unveilings or parties (or combination thereof) that used to dominate this show. In fact, many big-name companies, including Samsung Electronics, BlackBerry ( NASDAQ:BBRY ), HTC, LG Electronics, Nokia ( NYSE:NOK ) and others did not send their mobile executives to the show.
Microsoft has updated its YouTube video application for Windows Phone a week after receiving a cease-and-desist letter from Google demanding the app's removal.
This week, while the broadcast networks' prime time schedules are winding down for summer, Netflix will add a new season of "Arrested Development" to its library. And with the franchise's built-in fan base, the new season is about the closest thing to a sure bet currently found in original online video production.
Microsoft continued its push for a larger role in living room entertainment with its new game console and entertainment center, Xbox One. The company described the device as a single device for providing all entertainment and communications bound for the living room TV set, from online video to games and traditional TV.
Microsoft said it'll make interactive TV a core focus of the new Xbox One gaming console that it will begin selling later this year.
The recent acquisition of Microsoft's Mediaroom IPTV platform left some questioning how Ericsson would approach IPTV--from the wireless or wireline perspective. Vish Nandlall, Head of Strategy, Marketing and Chief Technology Officer clarified Ericsson's perception of the video space and explained what the company plans to do with Mediaroom during a chat with Fierce editor Jim Barthold.
Even as it awaits final approval of its pending Mediaroom acquisition from Microsoft, Ericsson is getting some good news. TDS Telecom has said it's not only sticking with the IPTV platform but is updating it to give subscribers more features and control.
In today's spotlight, FierceIPTV talks to Ericsson CTO Vish Nandlall about how the technology vendor will market the Mediaroom set-top software platform that it has agreed to acquire from Microsoft.
TDS Telecom said it has upgraded its Microsoft Mediaroom platform to version 2.3 as a way to make the customer's viewing experience "more intuitive and easy-to-use."